Reverse Demolition

After a debate on whether the latest sony bravia advert was animated or real I found the official website. It turns out that 70,000 litres of paint was used in the amazingly choreographed 'reverse demolition'. The ad is a follow up of sony's successful and just as colourful bouncy ball ad in San Francisco last year where 250,000 'superballs' were dropped down the streets, although this time the site being the Toryglen estate in Glasgow, where the buildings used are scheduled for actual demolition. It was directed by Jonathan Glazer, well known for his creation of the Guiness advert with the horses running through the surf. During the process 1,700 detonators, and a series of bottle bombs, cluster bombs and mortars were installed to set off the fireworks.
Watch the ad at the official site:

Paint
http://www.bravia-advert.com/
Balls
http://www.bravia-advert.com/balls/